[Case Study] Custom CMS And React Frontend For Lenovo Gaming + AI Agent – Tailored Platform For A National Campaign - Cosmonauts.dev

Client

Project goal

Web Application – Custom Product Development

Solution

Our software house delivered a fully custom-built content management system using PHP for the backend and React for the frontend, designed specifically for a nationwide marketing campaign in Poland for Lenovo Gaming & Polish Gaming. At the heart of the platform was an AI-powered assistant that guided users through an interactive reward configurator — the campaign’s central engagement feature. The solution was built on a robust MySQL database and architected for high performance and reliability.

This tailor-made CMS allowed full editorial flexibility, seamless content updates, and dynamic component management tailored to campaign needs. The AI agent enhanced user experience by helping gamers personalize their journey through the campaign, significantly increasing engagement and conversion rates.

The platform’s modular and scalable design ensured flawless execution during peak national traffic, while real-time performance monitoring and analytics empowered campaign managers to adapt instantly. This project showcases our team’s strength in crafting innovative, high-impact digital solutions for large-scale marketing initiatives.